Welcome to Nudge Accounting, We have over 80+ years of expertise in accounting and bookkeeping services.
Online Bookkeeping & Accounting Services Nudge Accounting

Suite 139/243 Pyrmont Street, Pyrmont NSW 2009

Mon - Fri 9.00 AM - 6.00 PM (AEST)

Saturday, Sunday Closed

Is my business lunch a tax deduction? Nudge in Shoestring

Tax deduction, business lunch

“Is my business lunch a tax deduction” was our article last month for leading Start-Up publication, Shoe String Why? Because it is one area which causes a lot of confusion and start-ups and small businesses want to understand whether meals (and coffees) can be claimed as a tax deduction.

It’s not a black and white area so we thought that some simple tips can help go a long way in working out whether you can claim a tax deduction. So what are the questions that you should ask (and that the ATO wants you to consider):

  1. Why is the food or drink being provided – i.e. what is its purpose of the event. If it is provided in a social setting, then the chances are that is is entertainment
  2. What food or drink is being provided – is it a light meal provided at work or is it a set menu with matching wines. As the meal starts to become more elaborate, it starts to take the character of entertainment
  3. When is the food or drink being provided – meals provided during work hours are less likely to be entertainment, however with this point it’s especially important to consider the purpose and whether it is social.
  4. Where is the food or drink being provided – meals consumed on your business premises are less likely to be entertainment. At a restaurant, it is difficult to say it isn’t.

It’s important to consider these initial steps to help you work out whether you can claim a tax deduction on meals (and coffees).

And for more information on this, and the next steps we take at Nudge, you can read my article here.


Accounting for Small Business: Turn your Business Story into Numbers

Small Business, Accountants, numbers

Emma from Nudge is presenting at The Hub, Melbourne at the end of August about how small businesses can turn their business story into numbers.

Managing your businesses numbers is so important but many small business owners don’t know where to start. And even if they have their numbers, they don’t know what to make of them. This presentation is about helping you to love the numbers and understand how to use them to make better business decisions. Some of the key learnings that small business owners will take away are:

  • How your numbers will help you run a better small business
  • What are the key steps to preparing and forecasting your business numbers
  • How to make sense of your business’ numbers

Small business owners also have the opportunity to bring their business story (such as how your business is tracking and where you want to be) and Emma will help turn this story into numbers.

The event will be held at The Hub, Melbourne on 30 August between 4pm and 6pm. Tickets to the event can be purchased here

When not managing Client Happiness at Nudge Accounting, Emma teaches at the University of Technology, Sydney in Small Business Accounting.



p.s. It’s great that the booking platform for this event is from one of our amazing clients, WeTeachMe.

Want to join the Nudge team? We’re looking for a senior accountant / supervisor!

Nudge, hiring, senior accountant, supervisor

Nudge are looking for an amazing senior accountant / supervisor to bring their own magic to the Nudge team.

So why join Nudge? Nudge loves having conversations with start-ups and small businesses about making better business decisions. We have some amazing clients that believe in what we offer and have jumped on board including Jack Delosa @ The Entourage, Darcy Naunton @ York Butter Factory, Lorraine Murphy @ The Remarkables Group and Matt Beech @ ShoeString. We also have been featured in @BizSpark_AU, ShoeString, StartUp Smart and Kochie’s Business Builders and want you to get involved.

So what type of magic are we looking for:

  • Are you passionate about start-ups & small businesses?
  • Do you have business services / tax experience?
  • Currently a senior accountant / supervisor and want to make a name for yourself?
  • Are you studying / or recently completed your CA or CPA?
  • Do you love to communicate both with clients and through different media channels!
  • Someone that just loves to have a laugh :)

Do you have what it takes? And the confidence to work with leading start-ups and small businesses in Australia?

Get in touch at @nudgeaccounting or support@nudgeaccounting.com.au.



Budgets. The Story of your Business in Numbers! Nudge in Shoestring


“Budgets and the story of your business in numbers” was our article this month for leading Start-Up publication, Shoe String. Why? Because so many start-ups and small businesses don’t have an effective budget in place. And to help me out, Aaron stepped into my shoes to talk about a presentation on budgets he gave to The Entourage’s Scalable and Saleable program.

Why do we think budgets are so important? Because they map out the strategy of your business into numbers. After all, that’s what drives your business to success.

So what are the reasons for start-ups and small businesses to have a budget:

  • You need to work out whether your start-up business can be sustainable / profitable
  • It helps you keep yourself accountable to the targets you have set
  • To help track your operations and the costs you have to meet

Continue reading “Budgets. The Story of your Business in Numbers! Nudge in Shoestring”

Hospitality Accounting-1

Bon voyage anyone?

The alluring manifestation of increasing hospitality services in today’s era is evident. The plethora of small bed and breakfast studios or immense multi-star hotel complexes are multiplying erratically. A resilient accounting team is always a preference since, fluctuating exchange rates, tight margins and increased regulation across the sector all have a significant impact on your business. Tourism tends to be a “hit-and-miss” industry. Exceptionally for small to medium enterprises. A wide range of accounting services are required to harmoniously blend in order to propel your hospitality business. Auditing, tax compliance, mergers & acquisitions, industry bench-marking analysis and many more…

Hospitality is by far one of the world’s most exciting and rewarding industries. Many a person tend to divert their career towards a path in hospitality. Lucrative yet delicate, the hospitality industry requires firm and versatile accounting knowledge! Nudge Accounting provide a solid accounting backbone to assist and organise the financial sectors of any tourism or hospitality business. Obtaining a formulated structure will help you improve the operating effectiveness of any restaurant, hotel, club, bar, or institutional facility you manage. Just as you learned in elementary school about the rule that says 1 + 1 always equals 2, accountants found in hospitality business have developed their own specialised rules and procedures that govern counting, recording, and summarizing financial transactions as well as analyzing and reporting them.

However, let’s not confuse managing and accounting. Accounting is a tool used by good managers! It is vital to remain organised and stable in the hospitality realm. One false maneuver could send you back to the drawing board! Whenever a guest purchases a beverage, a meal or even a souvenir from your hotel you must have acquired the suitable team to document and organise listings, audits and weekly reports on all expenses and many more. Nudge Accounting are capable of reinvigorating your hospitality business providing performance management reporting, annual tax preparation and lodgements, monthly KPI’s, strategic tax and managerial approaching to cover a small spectrum of our immaculate services!

Wrapping up, the importance of a structured and systemised accounting backbone is essential for the blossoming of a business in the hospitality region. Dealing with a numerous amount of clients in such a vigourous environment can be a daunting task. Nevertheless, Nudge Accounting is here to enlighten you on how to manage and arrange your business without missing a penny!

Hospitality Accounting

We Are E.S.T. 2012

Who WE Are

At Nudge, we do it all for your small business: bookkeeping, accounting and tax. we can also help you with tax advice, company setups, personal tax, monthly performance summaries and specialist advice for small business owners. All work is completed by Aussie Accountants so you’ll never have to worry about compliance again.

Nudge Accounting
100% Online Accounting
Nudge Accounting
FREE Business Health Check
Nudge Accounting
Scalable Pricing Packages
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Easy Signup Process
Nudge Accounting
XERO Integration
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100% Satisfaction Guaranteed




With the uprising of technology and the plethora of competition in the majority of industries, business owners tend to seek help and assistance in managing and tailoring their business to suit the era’s needs and expectations. The process of accounting provides reports that bring key financial indicators together. Understanding financial concepts and gearing clients to financial success is what we exceed at here at Nudge Accounting.Our expertise lingers throughout the field of online accounting and engulfs all financial cases. With years of extensive experience and a dedication for our clients success, we endeavour to evolve our existing methodologies, in order to transform into Australia’s leading online financial firm.

OUR COMPANY Commitment

A successful marriage between bookkeeping and accounting will contribute to the long-term financial success of any business. Nudge Accounting takes pride with their online bookkeeping and online accounting services that encompass all aspects and sectors of finance to ensure our clients receive the utmost finest service. Commitment is an attribute we stand for as client satisfaction is always key to evolution.Our reliability is second to none, as we ensure our clients are well organised and pursuit their financial tasks with accuracy and precision. Nudge Accounting propelled their excellence and with their dynamic team of online accounting professionals transcended competition and have cemented themselves as the leading online bookkeepers in Australia.


Our software and technological client interface is meticulous and seldom do alternative online accounting companies acquire this quality of infrastructure. This is what portrays our excellence and gears Nudge Accounting towards success. We ensure client satisfaction, by going through all the details and explaining financial situations to our clients. Engaging the client is what makes us stand out!Online accounting software, combined with online accounting techniques is a much more effective procedure than filling out paperwork because half the work is already done for you! Nudge Accounting take pride in providing the utmost finest online accounting service across Australia, with a variety of small to medium businesses and accounting excellence, technology and Nudge go hand in hand, just like the glove fits the hand!


Nudge provide exceptional accounting service and support whilst remaining price competitive. All of our packages provide the same great features for your small business accounting needs, which includes:

  • Performance Management Reporting
  • Annual Tax Return Preparation and Lodgements
  • Annual Financial Statements
  • Financial Monthly Statements
  • QTR BAS Preparation and Lodgements
  • Monthly KPI's to Identify Improvement Areas


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