Crowdfunding is increasing in popularity amongst the startup world – but what exactly is it? This blog post will look at the background surrounding what crowdfunding is and will be followed by a later post in the coming weeks on what you need to be aware of in terms of bookkeeping, tax and recordkeeping.
Crowdfunding is where you fund a venture of project by raising small amounts of money from a large group of people.
There are three main benefits – (1) you can secure funds to get your business off the ground or help it enter a new phase, (2) you can test whether your business idea is viable before contributing resources to it and (3) you can build a customer base before you even launch.
Generally most crowdfunded projects give something to those who supported them. This can range from the product itself to involvement in naming rights to a different secondary item. You’ll need to think through this, and the factor any of these costs into your crowdfunding budget.
It’s important to have a marketing plan in place before you begin to source financing through crowdfunding . Also, being active on social networks can help raise awareness and get invaluable feedback on your product or service.