Hub Australia, marketing

How to build a business with purpose

Date: 2014-06-06″
Time: 09:00 am”
Duration: 08:00
Location: Level 3, 673 Bourke St, Melbourne, VIC 3000

This month I will be sharing our Nudge marketing story as a guest presenter at Carolyn Tate’s workshop, “How to build a business with purpose”. Carolyn’s workshops will be held in Melbourne and Sydney.

Carolyn believes that marketing is all about breaking down conventional barriers and marketing with purpose. We’ve asked Carolyn to share a bit about what “marketing with purpose (conscious marketing)” is all about and some of her experiences …

EDIT: We’ve cut down Carolyn’s responses a bit, but get in touch with Carolyn to learn more.

Can you explain what conscious marketing is all about?

Like most small business owners, I bet you’ve started this year thinking about marketing and how you can get more clients and income. We get taught by most marketers that it’s all about more – having more hits, more followers, more likes, more of everything. No wonder chronic marketing fatigue sets in.

It’s not about doing more. It’s about doing less but doing it in a whole new conscious way that is all about attraction instead of promotion.

What are your marketing beliefs?

The goal of marketing is to get word-of-mouth referrals. And guess how that happens? By operating with purpose, actually offering something people seriously need and want, having real experience and runs on the board, being interesting and ethical and differentiated and by swimming against the flow of conformity.
I believe that businesses need to be built with purpose and that marketing can actually be fun and rewarding (for everybody, even your clients) if your company is built with the right intentions.

Details on Carolyn’s workshop:

Carolyn’s workshops are suited for artists, creatives, freelancers and solo-professionals who have been in business for a number of years. They will be held in Melbourne and Sydney this month.

Friday June 6 – How to build a business with purpose @ Hub, Level 3, 673 Bourke Street, Melbourne Book here

Monday June 23 – How to build a business with purpose @ Hub, 101 William Street, Sydney Book here

To find out more about Carolyn Tate & Co. and to download the Conscious Marketing report, visit