This week Nudge Accounting was featured in StartUpSmart.

The article discusses how we turned around one of our biggest challenges to make it our “Best mistake”.

Some key points we were able to take away from our best mistake were:

  • Communication is one of the most critical parts of business. Getting it right needs to be with a whole-of-business approach, all the time
  • Inject your key differentiators into the message straight away to capture attention, Otherwise the opportunity could be lost.
  • Highlight the problem your audience has. Only when they understand their problem, can you provide the solution

We were lucky to have our communication mistake picked up by a presenter at a workshop during Small business month – we are pleased to say this presenter with his own small business has become a nudge client.