There are approximately 243,000 new businesses started every month across the globe. All with varying ways they operate and function both internally and externally. You will have heard success stories of how businesses challenge traditional norms and break the mould of what it means to be a professional company; whether it be dress code or working hours for employees, the policies that companies reinforce within their day to day processes impact not only their staff but also the surrounding market place as a whole. Attempting to function in alternate ways can seem difficult but it is the modern business owner’s responsibility to recognise areas that need growth and development and capitalize on them if and where possible.
So what are modern businesses doing that is so daring and different? Challenging the traditional management hierarchy and general requirements for staff is an area that lots of companies tackle. For example one of the key players in the transport industry; Uber, has recognised the demand for a more user friendly, price sensitive and all round more efficient form of transit. What are they doing differently within the company? Empowering the drivers. The businesses operations are based off a fast and easy, somewhat franchise structure. People who have a car simply sign up and drive whenever they want to, for however long they want to. Everybody wants to work their own hours; Uber recognised that demand and capitalized. They are now estimated to be worth $62 billion.
Another big element within the modernisation of companies is the transformation of actual office space. If there is a phrase that has a worse connotation than “desk Job” I haven’t heard it. People tend to hear those words and either zone out completely or never want to work again. But as companies have developed they have almost literally broken down the walls and transformed the office space entirely. “Open plan” is where a large portion of companies are heading. Studies have proven that is a more productive environment that boosts creativity and communication tenfold, in comparison to the cubical build where people were more segregated to themselves. However it was recognised a couple of years ago by some companies that noise was an issue. Especially now that phones and keyboards are used over pen and paper. To combat the sound issue though architects and designers are creating modern office spaces that are both visually appealing and functional with considerations to such elements of sound and noise.
; we all use it, a lot of us have also heard of how good it is work there. Staff benefits for example are one of the most recognised perks provided. The innovation in terms of business processes that google have founded is exceptional. This is a key example in how having a developed internal structure can promote growth and brand image. They also are constantly changing with the demand for what their staff want. This particular business model for what adapting to what staff needs are grew the company that now receives 2 million applications a year. Using this as one of the most recognisable influences a company has had on business as a whole reinforces how companies should learn and grow consistently.
Company mission and vision statements reinforce the goals and objectives the business wants to achieve. We all know this, but how can some words change the entire workings of the business? Companies that use such statements effectively and reinforce them regularly will also notice that they will become more and truer over time. But as the company grows, goals will change. First understand how your company has developed and also where you want to go. The vision statement might not change at all due to its longevity but the mission statement may carry more weight with slight changes. To understand why it is so important for such statements to change as time goes on, one must first understand the macro environments that impact the business. This is the political, social, technological etc. If society has developed to want more sustainable and renewable products, then your business must to adopt such a change in order to remain competitive. The new mission statement may read for example, “To sustainably deliver the world’s most delicious mangos with industry leading customer service.” This will then, if communicated effectively, carry across to all aspects of the company.
For managers to understand both the internal and externals of the company and how they change and adapt and where the business can capitalise is essential. Some of the most popular examples of companies that were shown not to adapt and failed because of this are blockbuster, Kodak and blackberry to name a few. Understanding where society is heading and what people want both in terms of staff and customers’ needs will strengthen processes and future proof the company. This is why an adaptive and lean business structure will capitalize on the ever changing environments that impact the business from day to day.