In last month’s issue of Dynamic Business Magazine, I co-authored an article based on some research I did with UTS. We interviewed over 700 small businesses (size: 0-20 employees) – you can check out the article at

One of our key findings was that almost half of small businesses do their own bookkeeping and accounting. Why? The main reason really came down to money and affordability.

Another interesting observation was that over 90 percent of small businesses used their end of year financial statement to work out how well their business performed.

These two findings really tie in with the Nudge story. By doing all the monthly bookkeeping, accounting and tax for small business at really affordable rates, we empower small business to make great decisions for their business now, not months or years in the future. And by doing everything, we can give the night back to small business. Read more about our story here.