social media marketing comes down to brand building and exposure. So if you provide useful or interesting content then your likes, followers and fans will certainly come.

You’ve just started your startup or small business and your thinking you want to get into social media marketing. So where do you start? Here’s a quick guide on what each social media site does and how you can utilise it for your business:

Facebook

Facebook, social media

Creating a Facebook page for your business is an easy way to start your social media plan. A Facebook page lets people interact with your business online, for example users can like your page and comment on your wall.

Tips:

  • Upload photos and videos of your product or service
  • Get your family and friends to like the page to create an initial fan base. No one wants to like a page with 5 likes!
  • Create events with Facebook to help launch a new product or service

Twitter

Twitter, Social Media

Twitter is an online microblogging and social media site, users send ‘tweets’ which are messages up to 140 characters long. It allows you to follow people and interact with them.

Tips:

  • Follow industry leaders to stay up to date with news and events
  • Tweet relevant content that will appeal to your customers
  • Tweets with photos or links generally get more clicks
  • Reply ASAP to a tweet especially if it is complaint!

Google +

Google +, Social Media

Google + is social media site owned and operated by Google and is the 2nd largest social media site globally.

Tips:

  • Your Google+ page should list all your company’s information
  • When someone searches Google for your company Google page posts appears next to it, giving you more exposure!
  • A unique Google+ feature is hangouts: video chats with multiple people. Consider hosting a Google+ Hangout with speakers that might appeal to your customers.

Instagram

Instagram, Social Media

Instagram is a photo editing and sharing site that is popular with younger generations. Many companies have utilised Instagram to show off new products, run competitions and interact with fans.

Tips:

  • Make sure you utilise hashtags relating to your industry. For example #foodstagram is often tagged to photos of food.
  • Create an Instagram persona that is fun and light hearted. Instagram is a place for photos and happiness!

Linkedin

LinkedIn, Social Media

Linkedin is a social media website for professionals, allowing you to connect with co workers, employers as well as industry leaders.

Tips:

  • Because Linkedin is for professionals, keep your content and persona professional.
  • Join appropriate groups for your business to help you stay up to date with trends and news
  • Linkedin is a great place to network, you could find your next employee or investor

Remember the main aim of social media marketing comes down to brand building and exposure. So if you provide useful or interesting content then your likes, followers and fans will certainly come.

Cheers,
Chris Chow