social media marketing comes down to brand building and exposure. So if you provide useful or interesting content then your likes, followers and fans will certainly come.
You’ve just started your startup or small business and your thinking you want to get into social media marketing. So where do you start? Here’s a quick guide on what each social media site does and how you can utilise it for your business:
Creating a Facebook page for your business is an easy way to start your social media plan. A Facebook page lets people interact with your business online, for example users can like your page and comment on your wall.
- Upload photos and videos of your product or service
- Get your family and friends to like the page to create an initial fan base. No one wants to like a page with 5 likes!
- Create events with Facebook to help launch a new product or service
Twitter is an online microblogging and social media site, users send ‘tweets’ which are messages up to 140 characters long. It allows you to follow people and interact with them.
Continue reading “Social Media Marketing Basics!”
So you’ve just hired an intern and you’ve given him or her what you want from them. But what do interns want from you and your business?
I’ve been through my fair share of internships at several different places ranging from a non profit overseas to an online startup based at UNSW. I’ve met a few interns over the years and I’ve realised they generally all want the same thing from their experience.
Meaningful and hands on work: If you are hiring an intern to do boring and menial tasks, then they will probably lose interest in your company! So give them challenging work that contributes to the business.
Experience different aspects of the business: Your intern might have applied for a marketing or finance role but that doesn’t mean you can’t give them some tasks outside of the job description. If you have picked well, then he or she would want to know about every part of the business.
Constructive Feedback: It’s likely your intern might not have that much experience and he or she will make a few mistakes at the start. Be calm and provide constructive feedback so that he or she can learn from it.
Network and build relationships: As the internship nears the end, interns won’t remember every little task they’ve done. They will remember the people they met and the relationships they built, so help them network.
Listen to the intern: Sure, an intern might not have a wealth of experience but be open to his or her ideas. Why? Because sometimes a fresh set of eyes can help your business.
An internship should be a two way street, the intern helps your business grow and you help develop their skills!
Hi there, my name is Chris and I’m the digital marketing analyst at Nudge. This is my first blogpost and I’ll be sharing with you my experience at Nudge so far.
First a little bit about me, I’m currently studying a Bachelor of Economics/Arts with majors in Economics, Marketing and Chinese Studies. I have a passion for technology, entrepreneurship, marketing and investing. I’m a social media enthusiast, you can find me on Facebook, Twitter, Linkedin, Instagram and YouTube. I run a food blog, Facebook Page and a YouTube show.
I joined Nudge back in August and it has been an insightful and unique experience for me, my work includes social media marketing, content creation and analytics.
The reaction I get when I tell people that I work in digital marketing for an accounting firm is “Oh..an accounting firm.” So I explain to them what Nudge is and how incredible it is, I usually throw in some buzzwords like “cloud computing” and “innovation”. Then I list all the amazing and famous clients Nudge has like Showpony, The Entourage and Shoestring Media.
From now I’ll be a regular contributor writing posts about marketing, technology and startups. So make sure to tune in!