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Online Bookkeeping & Accounting Services Nudge Accounting

Suite 139/243 Pyrmont Street, Pyrmont NSW 2009

Mon - Fri 9.00 AM - 6.00 PM (AEST)

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Is the money I spend on my startup a tax deduction?

BizSpark, Nudgemoments, Nudge Accounting, startups, tax deductions

Tax deductions and your startup

As part of our ongoing support for the Startup community, we blog (and vlog) every second month for Microsoft BizSpark as part of our #nudgemoments initiative. #nudgemoments is all about giving startups the opportunity to ask a finance question and get an answer that helps them grow their startup and make better business decisions.

The #nudgemoments StartUp Question for January was: I’m spending a lot of money on my startup. I’m not sure what I can claim for tax? Please help!

So in response to this question, Emma from Nudge Accounting broke it down into some manageable bits:

1. Running expenses

Common expenses such as advertising and marketing, office rent, travel, phone and internet along with accounting fees are all generally considered as tax deductions for your startup.

2. Equipment and other asset expenses

When you buy something for your startup such as new office furniture or a new laptop, these generally cannot be considered as a tax deduction straight away but must be spread over several years. This is designed to you match the tax deduction to the life of the asset. There are new rules from the ATO in place that mean you can claim an immediate tax deductions for items purchased below $1,000 in value.

Continue reading “Is the money I spend on my startup a tax deduction?”

Help! How do I prepare a budget for my StartUp?

Microsoft BizSpark

Nudge provides Accounting and Tax Services to a very large number of Clients located across Australia in a range of industry segments/sectors for example : On-Line Retail, Construction, Financial, Hospitality, Media, Medical and Professional Services.

As part of our ongoing support for the Startup community, we blog (and vlog) every second month for Microsoft BizSpark as part of our #nudgemoments initiative. #nudgemoments is all about giving startups the opportunity to ask a finance question and get an answer that helps them grow their startup and make better business decisions.

What was the question for this month?

#Nudgemoments StartUp Question: I’m applying for R&D grants and investor funding and I’ve been asked to put together a budget. Where do I start?

A budget tells the story of your startup’s journey and uses numbers to do so. So what steps do you need to take to start a budget:

  1. Know your strategy. What are you aiming to achieve and how will you get there?
  2. What are the key drivers of your business? i.e. customer visits to your website, customer conversions, sales per customer. How will these drivers lead to sales and money coming into your business?
  3. What are the costs that lead to a sale? Each product you sell has a cost so what are your product costs? Also don’t forget to include operational costs such as rent and travel. Ensure that costs are reasonable and sustainable, especially when you start out and are operating on a shoestring. Remember that when you grow, you will also need to spend more dollars on marketing and advertising so budget that in.

You can read the next steps and more in my article here.



We Are E.S.T. 2012

Who WE Are

At Nudge, we do it all for your small business: bookkeeping, accounting and tax. we can also help you with tax advice, company setups, personal tax, monthly performance summaries and specialist advice for small business owners. All work is completed by Aussie Accountants so you’ll never have to worry about compliance again.

Nudge Accounting
100% Online Accounting
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FREE Business Health Check
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Scalable Pricing Packages
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Easy Signup Process
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XERO Integration
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100% Satisfaction Guaranteed




With the uprising of technology and the plethora of competition in the majority of industries, business owners tend to seek help and assistance in managing and tailoring their business to suit the era’s needs and expectations. The process of accounting provides reports that bring key financial indicators together. Understanding financial concepts and gearing clients to financial success is what we exceed at here at Nudge Accounting.Our expertise lingers throughout the field of online accounting and engulfs all financial cases. With years of extensive experience and a dedication for our clients success, we endeavour to evolve our existing methodologies, in order to transform into Australia’s leading online financial firm.

OUR COMPANY Commitment

A successful marriage between bookkeeping and accounting will contribute to the long-term financial success of any business. Nudge Accounting takes pride with their online bookkeeping and online accounting services that encompass all aspects and sectors of finance to ensure our clients receive the utmost finest service. Commitment is an attribute we stand for as client satisfaction is always key to evolution.Our reliability is second to none, as we ensure our clients are well organised and pursuit their financial tasks with accuracy and precision. Nudge Accounting propelled their excellence and with their dynamic team of online accounting professionals transcended competition and have cemented themselves as the leading online bookkeepers in Australia.


Our software and technological client interface is meticulous and seldom do alternative online accounting companies acquire this quality of infrastructure. This is what portrays our excellence and gears Nudge Accounting towards success. We ensure client satisfaction, by going through all the details and explaining financial situations to our clients. Engaging the client is what makes us stand out!Online accounting software, combined with online accounting techniques is a much more effective procedure than filling out paperwork because half the work is already done for you! Nudge Accounting take pride in providing the utmost finest online accounting service across Australia, with a variety of small to medium businesses and accounting excellence, technology and Nudge go hand in hand, just like the glove fits the hand!


Nudge provide exceptional accounting service and support whilst remaining price competitive. All of our packages provide the same great features for your small business accounting needs, which includes:

  • Performance Management Reporting
  • Annual Tax Return Preparation and Lodgements
  • Annual Financial Statements
  • Financial Monthly Statements
  • QTR BAS Preparation and Lodgements
  • Monthly KPI's to Identify Improvement Areas


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