Nudge has been chatting to start-ups over the last week and we wanted to let you know where we’ve been.
We started last weekend at The Entourage’s Scalable & Saleable program where I mentor some amazing business owners on their start-up finances.
Why? You can never get enough of your start-up numbers because they tell a story about your business!!
We started off the last day of the August program with a mentor’s motivational brief alongside Jack Delosa, Andrew Morello, Petar Lackovic and Clair Jennifer among others ….
Continue reading “Nudge has been talking to start-ups over the last week….”
We are proud to say that that our co-founder, Emma Petroulas, was listed earlier this week as one of the 8 women to watch in the Sydney Tech-Startup Scene by Shoe String.
It’s a real honour that Nudge has been listed alongside some really amazing Aussie women in startups who are doing such exciting things! Many of whom we have followed their journeys as we were starting Nudge.
Other women included on the list were:
- Katrin Suess from Vimily: a new online concept where you can leave video messages for future generations
- Fiona Anson and Alison Baker from Hire me Up: recruitment for the part-time and casual markets making waves at the moment
- Kat McKinnon from Verify1st: on a mission to stop fake websites and scammers
- Katie Campbell from firehosiery: a subscription service for hosiery
- Jodie Fox from Shoes of Prey and Pascale Helyar Moray from Style Rocks: design your own shoes and jewellery
- Priyanka Rao from Evolvex: online flat-packed furniture
- Bronwen O’Brien from Digital Sorbet: virtual PA services
Read the full-story here.
Aaron and Mark
We all know that big businesses have lots of resources available to them that a small business can only dream of. But something that we can learn from big business is to focus on what adds value to the customer and get experts in other fields to do the rest.
- If we are not good at website design, do we go about making our own website?
- If we need help designing a logo, do we do it ourselves or give it to the experts?
- If we are not good at accounting, why are we doing it?
In big businesses, they are able to employ experts in a variety of fields to help them achieve the best outcomes for their business.
But we all know that all these costs can add up to a fair bit of money. However, there are a variety of tools and platforms available now that are significantly reducing these costs and can really help a small business look like a big business. Continue reading “I’m not an expert at that. Do I get someone else to do it?”
Strategy is a difficult thing for small business. We always believe that we have found the perfect niche in the market and that we will make the most of it. But sales don’t always come as quickly as you hope and you start to spread the service offering to get more customers in the door.
Are you guilty of this? Have you strayed from your niche? Have you become a bit of everything to everyone in your field to make the most of the potential sales on offer? Have you lost your way a little for sales?
One book I love is called “Strategy and the fat smoker”. In the words of the author David Maister, he knew that being fat and smoking was really bad for him but did nothing for 37 years until a vital organ failed. He had to change his ways. And fast. He describes strategy as deciding whose business you are going to turn away. What will bring a point of differentiation to your customers or help you establish your reputation.
Continue reading “What strategy should a small business have?”